In 2006 while working for CreativeLift (now Lift Agency) in San Francisco, Vonage reached out and asked us to submit concepts for a new logo. They had outgrown the original ‘Bank Gothic’ font logo that they had been using since inception. I had the privilege to submit a couple of my concepts and after rounds of focus group testing, this emerged as the clear choice. It had been their identity until recently when they evolved from a consumer-facing, residential VoIP to an enterprise solutions provider.
Agency: CreativeLift (now Lift)
Client: Vonage
- Art Direction
- Brand Identity
- Graphic Design