I was asked by a wedding photography studio to rebrand their company. At the time they were name was an obscure Italian word that was hard to pronounce and even harder to remember. They were open to a name change, but wanted a name that would reflect the Italian heritage of the founder. I presented them with the name ‘Verona Studios’, a beautifully historic Italian town and of course the setting for Shakespeare’s Romeo and Juliet. After approving the logo, I continued on to create an identity system and associated marketing collateral that exclusively used PMS 10104. Not only did this give the brand and elegant look, it paid homage to classic photo printing techniques. As a result, they experienced a nearly 200% boost in sales and a 75% increase in referrals within the first year.
Agency: JCarey Design
Client: Verona Studios
- Art Direction
- Brand Identity
- Creative Direction
- Graphic Design