I was asked by a wedding photographer to help rebrand his business. At the time he was using an Italian word that was hard to pronounce and even harder to remember. He was open to a name change, but wanted a name that would reflect his Italian heritage. I presented him with the name ‘Verona Studios’, a historic Italian town and of course the setting for Shakepere’s Romeo and Juliet. After approving the logo, I continued on to create an identity system that exclusively used silver ink. Not only did this give the collateral and elegant look and paid homage to classic photo printing techniques. The results were tremendous. He has gained enough market share to consistently book his entire summer schedule every year since.
Agency: JCarey Design
Client: Verona Studios
- Art Direction
- Brand Identity
- Creative Direction
- Design