Four key branding trends in 2017

By Branding

Humans are enamoured with the latest trends – what’s the hot new fad, what do I need to keep my eye out for, what will help my brand succeed, what does the latest research say and how does all this impact upon my brand, business and bottom line. Landor’s president of North America, Stuart Sproule, summarised his thoughts for 2017: “We are seeing the most complex brand landscape ever. Consumers want the latest in technology, more personalised experiences, more opportunities to interact – all in a more simple, streamlined process.” Read More

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

By Mobile

Edelman Digital makes its annual predictions

In 2016, we’ve seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we’re going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together. Here are a few areas we’ve identified as part of Edelman Digital’s annual trends predictions for 2017. Read More