I am extremely passionate about identity design and brand development. It’s my favorite area of the advertising/marketing industry. Although identity is not only a part of what branding is, it’s where my knowledge and experience is most applicable. Therefore, it’ll be what I’ll be discussing in this article. Read More
More often, user interface (UI) designers and user experience (UX) designers are using app-prototyping tools to take their UI designs on test drives earlier in the app lifecycle. Read More
Mobile apps are designed and developed to execute certain business objectives such as generating new leads and yields, increase brand equity, increase user engagement and beyond. Read More
Mobile apps are designed to fulfill several business objectives such as to generate new revenue streams, enhance brand equity and to engage users to name a few. Read More