More often, user interface (UI) designers and user experience (UX) designers are using app-prototyping tools to take their UI designs on test drives earlier in the app lifecycle. Read More
Mobile apps are designed and developed to execute certain business objectives such as generating new leads and yields, increase brand equity, increase user engagement and beyond. Read More
Mobile apps are designed to fulfill several business objectives such as to generate new revenue streams, enhance brand equity and to engage users to name a few. Read More
Humans are enamoured with the latest trends – what’s the hot new fad, what do I need to keep my eye out for, what will help my brand succeed, what does the latest research say and how does all this impact upon my brand, business and bottom line. Landor’s president of North America, Stuart Sproule, summarised his thoughts for 2017: “We are seeing the most complex brand landscape ever. Consumers want the latest in technology, more personalised experiences, more opportunities to interact – all in a more simple, streamlined process.” Read More